Andy Parsley

Andy Parsley

Orgshaker

With over 35 years’ experience Andy has played an active role in driving successful business turnaround programs, supported major corporate mergers, helped reinvent and realign firms to meet changing customer expectations, and generated insights which have enabled organisations to diversify their workforce to better reflect the communities they serve. Andy’s work across multiple sectors is supplemented by proven skills as an executive counsellor, confidant, and coach with a focus employer reputation, employee engagement, stakeholder influencing, and cultural transformation. After graduating from the University of Durham with an honours degree in biosciences, Andy looked to develop his interest in human behavioural studies by joining Moxon Dolphin & Kerby – a specialist communications division of Saatchi & Saatchi – as a graduate trainee. Within five years he was heading their largest London-based account handling team responsible for, amongst others, Safeway, Ford Motor Company, Logica, and the Metropolitan Police. In 1990 Andy moved to Moxon Dolphin & Kerby’s Northern office as Head of Client Service where his clients included Manchester Metropolitan University, Iceland Frozen Foods, and Britannia Building Society. Joining the employment marketing specialists Bernard Hodes Group – part of Omnicom Inc. – in 1992, Andy established the organization’s Research & Planning function and in the following decade he gained a unique insight into workplace behaviour and employee engagement across a diverse range of industries. At Bernard Hodes, Andy’s clients included British Airways, British Aerospace, Capital One, Deloitte Consulting, Halifax, IBM, KPMG, Mobil, Motorola, NatWest, Next, Oxfam, Pizza Hut, PwC, Tesco, Vision Express, and West Midlands Police. A key player in every major new business pitch for almost a decade, in early 2000 Andy was appointed Head of Business Development and in the following two years successfully led the bids for numerous major accounts including GlaxoSmithKline, Comet, and Orange. During this time, he also contributed with Sir Alec Reed and Professor Richard Scase to BBC TV's 2001 documentary series “Predictions: The Future of Work”. In April 2002 Andy left Bernard Hodes Group to establish Green Lion Insight and Solutions, an independent business consultancy where he advises senior HR leaders in the areas of employee insight (i.e.: the meaningful interpretation of qualitative and quantitative data), HR strategy development, and internal and external communications. Here clients have included Alcoa, Barclaycard, BBC, Diageo, GE, HSBC, McDonald’s, Royal Bank of Scotland, Siemens, Unilever, and Vodafone. In April 2020 Andy became one of the founding OrgShakers – a global team of seasoned HR practitioners with extensive experience working in, and consulting with, leading organizations across multiple sectors. Relentless curious, the OrgShakers actively seek ways to combine their proven expertise with novel AI-driven insights to create innovative ways to fuel sustained performance through the one asset that will always matter – People. Andy is also a non-executive director of Management-Issues.com, an independent online resource which focuses on the leadership, management, and people issues that are at the heart of the changing workplace. Management-Issues columnists have included well-known business thought leaders such as Edward de Bono, Robert Heller, and Max McKeown.

12:45 pm-01:20 pm
Channel Adapt

Shaking the Foundations of the Talent Ecosystem